Anagha Group provides a wide range of software services in Marketing, Sales, Lead Generation, Lead Distribution, Customer Service, Customer Feedback, Customer Relationship (CRM), Technology Consulting, IT Resources Augmentation arena.

Our primary objective is to obtain significant cost reduction for our customers in Marketing, Lead Management and Distribution, Customer Acquisition, Customer Retention and Customer Service. All our software services are aimed at this objective. Our technical resource augmentation service helps organizations to help reduce project implementation timelines and reduce manpower costs.

Our Professional Services and Technical Resource Augmentation division provides information technology (IT) resources and subject matter experts (SMEs) in all major platforms and technologies such as SAP, Oracle, SAS, IBM, Salesforce and Microsoft.

Technology and sophisticated tools are leveraged to the maximum extent to achieve these goals. We follow co-sourcing relationship model to partner with our customers. Significant reduction in Time-to-Market in providing customer service would be achieved via cutting edge technology and following industry standards such as XML, RosettaNet, CIDX and quality solutions.

Services provided by Anagha Group include the following:

• Professional Services and IT Resources Augmentation
• Drip Email Marketing automation service integration
• Online Surveys software (for customer surveys, employee feedback, marketing research surveys)
• Lead Acquisition, Distribution, Tracking and Management solutions
• Online Lead Generation, Assessment, Scoring and Distribution
• Digital Marketing Library

• Market Research and Consumer Research Services
• Customer Relationship Management
• Trusted Third Party Support and Services
• Co-op and Promotional Allowance Program Administration
• Loyalty Card Programs Administration

• Metadata and Statistical Analysis
• Database Management
• Data Warehousing and Business Intelligence (SAP, IBM, SAS, Informatica)
• Hosted Marketing Platforms, Tools and Services
• Lead Distribution and Management Solutions
• Professional Technology Services
• Reporting and Data Analysis Services
• Legacy Systems Upgrade and Conversion
• Application Maintenance and Support Services