Here are some white papers and articles related the services and solutions offered by Anagha Group. The areas of interest include marketing, email marketing, list management, campaign management, lead management, rewards administration, claims and incentives, franchise operations and management, events management, sales force automation, customer relationship management, sales analytics, healthcare solutions, information technology tools and methodologies and best practices in these areas. You need Adobe Acrobat reader installed on your computer to view these files in PDF format. If you don't have it, please download a free copy of the reader from www.adobe.com.

Enhancing Small Business value by Leveraging Internet Technology and Opportunities
Small businesses can leverage the latest Internet technologies to enhance the business value offered to their customers. Unlike the mainframe saga, businesses need not invest big money and take large risks today. Small investment and incremental usage of technology is feasible with the invent of Internet centric tools such as eCommerce, customer service portals, subscription based business operating systems, email marketing, lead generation and management and integration systems. Click on the link to learn more about the approach.

On Demand Solutions for Small Business - Myth or Reality?
An analysis of myths surrounding the On Demand Service Delivery mode and its usefulness for small and medium businesses. Because of the extreme positions taken by interested parties, the small businesses are not taking steps to utilize these technology approach. Click on the link to learn more about the on going debate about On Demand solutions and the approach to be taken by the businesses.

Web 2.0 and its positive impact on Application Adaptation by End Users
While many critics point out that Web 2.0 concepts are nothing new and existed for a long time, it is undeniable that these technologies have gained critical mass only recent times. Hence without bothering about the terminology, definition, etc, users have followed the developments and started adopting the technology for their day to day activities. The Web 2.0 technology has a great positive impact on the user adaptation which is critical for the success of any business application. Click on the link to learn more about the Web 2.0 and how it is impacting the user community.